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Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn’t matter what you do, it matters why you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way – they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question – Why? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
ABOUT THE AUTHOR
Simon Sinek is an inspiring personality. He is a speaker and author as well as the initiator of the why movement. His Ted talk ‘start with why’ in 2009 attracted more than 37 million views worldwide. Simon decoded the concept of how successful and innovative organisations such as Apple communicate in the opposite way to anyone else.
Simon’s methodologies and concept have shaped AM Project Partners and Matt Hollstein’s way of thinking and is reflected in everything we do.
Edition Number: 1
Published: 7th November 2011
ISBN: 9780241958223
Number Of Pages: 256